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Venture Deep Dives: Name, Image, and Likeness

Exploring the $1B industry surrounding college athletes’ compensation

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Written by

Peter MacEwan

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2 min

In this series, we hone in on a specific element of VC with one of our investing experts. This week, we’re showcasing Managing Partner Justin Strausbaugh’s examination of name, image, and likeness (NIL) compensation for college athletes.

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In spring, one of the biggest annual events in college sports draws in millions of viewers and generates significant revenue for the NCAA and its member institutions.

In 2021, the Supreme Court ruled that the NCAA cannot limit education-related benefits, opening the door for college athletes to receive compensation for licensing their personal brands. The industry surrounding NIL has already grown to $1.1 billion and is expected to expand further as the space matures.

With the recent changes to NCAA rules allowing college athletes to profit off their NIL, this time of year is a prime opportunity for these athletes to showcase their skills and build their personal brands.

Managing Partner Justin Strausbaugh has created an in-depth examination of the space’s incredible potential for investment, which you can watch below.

AV’s Deep Dive into Name, Image, and Likeness

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Contact [email protected] for additional information. To see additional risk factors and investment considerations, visit av-funds.com/disclosures.

Written by

Peter MacEwan

Peter has startup experience in both the nonprofit and business sectors, a BA from Wesleyan University, and an MBA from The Wharton School. Peter developed expertise building teams and strategic planning in the San Francisco Bay Area, driving growth across multiple seed- and early-stage companies (with many nights spent as informal adviser to a network of entrepreneurs). Peter has a passion for social impact and loves working with people who love what they do and strive to get better at it.

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