VC Masterclass: The Art of Evaluating a Deal — Part 4

The Leadership Team, Part 4

Written by

Mark D. Edwards

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3 min

In the final installment of our Masterclass series on The Art of Evaluating a Deal focuses on the importance of assessing CEOs and their teams. Key points include emphasizing “founder-market fit” and scrutinizing team dynamics.

To date, we’ve covered Deal Dynamics, Lead Investor, and Execution. This time, we’re looking at how we assess CEOs and their team. It some ways, this is a job interview: Is this leadership qualified to execute the business model and make money for investors?

To learn more, you can also watch our on-demand webinar here.

Part 4: Leadership Team

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    CEO

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    Team

Evaluating the management leadership team — with the greatest scrutiny applied to the CEO — is naturally a more subjective element of due diligence. But we still aim to apply a consistent, repeatable process to making investment decisions.

While our due diligence sessions are generally organized around answering business questions, they double as job interviews for management — with the understanding that management is also interviewing us as potential partners. These live sessions give us the opportunity to supplement a desk review of the team’s backgrounds (education, previous work experiences, demonstrated successes) with seeing how they defend assumptions, react to scrutiny, and interact with each other.

CEO

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    Investment Team's Score

    [X] out of 10

✔ 9-10: Top 10%; CEO has a strong track record of success in similar scenarios

✔ 6-8: Top 25%; CEO has demonstrated success at his/her current company or has held senior leadership roles in companies at a similar stage

✔ 3-5: CEO has demonstrated success, but mostly in roles very different from current scenario

✔ 0-2: CEO has limited experience and likelihood of success in current role is doubtful

Across our portfolio, we invest behind successful CEOs with a broad range of backgrounds, personality types, leadership styles, etc. So, if there is a single formula for predicting success, we haven’t found it.

Absent this silver bullet, we focus on trying to understand what we call “founder-market fit.” This is the idea that every company has a specific set of technical, operational, strategic, and other challenges that need to be overcome to build a viable, successful, and valuable business. A CEO’s background should align with those challenges in a deeply personal way, so that he or she is equipped to push through the delays, disappointments, and peanut gallery criticisms in order to stay focused on a long-term vision.

Team

  • Home

    Investment Team's Score

    [X] out of 10

✔ 9-10: Top 10%; team has strong track record of success in similar scenarios

✔ 6-8: Top 25%; team has demonstrated success at their current company or held leadership roles in at companies at a similar stage

✔ 3-5: Team has demonstrated success, but mostly in roles very different from the current scenario

✔ 0-2: Team has limited experience and likelihood of success is doubtful

Learn More About the Foundation Fund

~20-30 investments diversified by stage, sector, geography, and lead investor. Deployed over 12-18 months.

Max Accredited Investor Limit: 249

In addition, we look at the team to see how they complement the CEO, including what experiences and connections they bring. We also want to ensure that the team is aligned in terms of goals, expectations, and commitment.  For us, it’s a significant positive if team members have successfully worked together before in similar circumstances.

Case Study

So how does management evaluation factor into a real deal? This example demonstrates an instance where leadership contributed particularly heavily to our investing decision.

During 2023, AV invested in a veteran-founded business developing an innovative augmented reality technology that redefines (among other things) military training for fighter pilots. This business requires a rare combination of technological, product design, and business execution skills to be successful. For this reason, our investment team initially approached the opportunity with a healthy degree of skepticism.

However, interactions with the CEO during diligence helped convince us that not only was the company facing its challenges head on, but that the challenges could be a source of competitive moats to keep other companies away. We concluded this in part because of the unique background of the CEO, who brought an impressive business resume along with years of experience as fighter pilot in England’s Royal Air Force. He showed an authentic connection to the problem he was solving and personified “founder-market fit” in a way that few leaders can. AV is a year into the investment and very excited about the continued prospects for the company.

*No representation is intended that the results discussed are representative of the outcomes experienced by any AV fund or investor. Past performance does not guarantee future results.

Challenges

  • Repeat founder, new focus. We frequently see repeat founders who achieved impressive results in the past start a company tackling a different problem / industry. These can fall into the category of “passion projects” based on inefficiencies they’ve experienced. It’s difficult to determine whether these situations are likely to have a positive outcome. We weigh entrepreneurial experience against motivations (are they still hungry?) and adaptability (have they surrounded themselves with industry experts?).
  • C-level executives moving to CEO. Another challenge is evaluating founders that come from C-level positions at other successful startups, as it’s hard to determine the real impact that these individuals had. While they may have an impressive resume, sometimes this success was driven by the CEO, and the founder that’s now trying to break out on his / her own is not as effective.

To learn more, please watch our on-demand webinar here. You can also read the rest of our series on The Art of Evaluating a Deal (Deal Dynamics, Lead Investor and Execution).

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Learn More About the Foundation Fund

~20-30 investments diversified by stage, sector, geography, and lead investor. Deployed over 12-18 months.

Max Accredited Investor Limit: 249

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