Webinar
The Case for Sports Investment Part 2: An Interview with Malcolm Lemmons of Vetted Sports
Building on the insights from Part 1, discover how leading VCs approach sports as a distinct asset class within their portfolios.
Join Keaton Nankivil, Senior Principal of Alumni Ventures Sports Fund, as he sits down with Malcolm Lemmons, former pro basketball player and founder of Vetted Sports, to explore why sports technology represents a compelling opportunity alongside other high-interest investment verticals in a diversified venture portfolio.
Featured Guest: Malcolm Lemmons
Founder, Vetted Sports
A former professional basketball player turned founder, Malcolm brings unique athlete-to-investor insights through Vetted Sports, one of the leading newsletters covering the intersection of sports and technology investment.
Host: Keaton Nankivil
Senior Principal, Alumni Ventures Sports Fund
Continuing our exploration of sports investment opportunities, Keaton brings his expertise in identifying and evaluating promising ventures in the sports sector.
What You’ll Learn
- HomeHow sports technology fits strategically within a diversified venture portfolio alongside other high-growth sectors
- HomeThe unique dynamics that make sports a valuable and distinct venture asset class
- HomeInside perspective on evaluating sports tech opportunities from both an athlete and newsletter curator's viewpoint
About your presenters
Senior Principal, Sports Fund
Keaton has spent his career focused on high-level teamwork. A proud Wisconsin Basketball alumnus, he started his career playing professional basketball in Europe. He played for and led teams in competitions across Europe, including stops in Germany, Spain, Latvia and Italy. When he returned from overseas, his career focus shifted to the entrepreneurial ecosystem. He has worked with both institutional and corporate venture teams and completed and MBA with a focus on entrepreneurship. He holds a BS in kinesiology from UW-Madison and an MBA from the Nicholas Center for Corporate Finance and Investment Banking from the Wisconsin School of Business.
Malcolm has built his career at the intersection of sports, entrepreneurship, and storytelling. A former professional basketball player, he competed internationally in Japan and domestically in the G-League, where he developed a passion for the business of sports and athlete empowerment. After stepping away from the court, Malcolm transitioned into entrepreneurship, founding ventures focused on helping athletes build their brands and navigate life after sports. A published author and speaker, he has written books on athlete branding and career transitions, and his insights have been featured in major publications. Malcolm holds a degree in Business Administration from Niagara University and leverages his unique experiences to drive innovation in the sports industry.