Episode #43: Meet the Start-Up With the AI Engine Transforming Customer Understanding
Tech Optimist Podcast — Tech, Entrepreneurship, and Innovation
In this episode of The Tech Optimist, Greg Baker, a Managing Partner at Alumni Ventures, interviews Joe Schaeppi, co-founder and CEO of Solsten, about their mission to enhance understanding of audiences through advanced AI. Solsten’s technology, initially developed for gaming, now provides insights into consumer behavior and psychology, aiming to improve marketing strategies and product development for various industries.
Episode #43 – Meet the Start-Up With the AI Engine Transforming Customer Understanding
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In this episode of the AV Tech Optimist podcast, join Managing Partner Greg Baker and Joe Schaeppi, Co-founder and CEO of Solsten, as they explore innovative ways to enhance human-computer interactions through AI-driven psychological insights. Discover how Solsten leverages gaming dynamics to understand and predict human behavior, providing businesses with tools to create deeply engaging and personalized user experiences. Tune in to learn how this technology is not only transforming entertainment but also offering profound implications across various industries.
Watch Time ~52 minutes
The show is produced by Alumni Ventures, which has been recognized as a “Top 20 Venture Firm” by CB Insights (’24) and as the “#1 Most Active Venture Firm in the US” by Pitchbook (’22 & ’23).
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Creators and Guests
HOST
Greg Baker
Managing Partner at Alumni Ventures
Greg has been a Managing Partner with Alumni Ventures since 2017. He is the Founder of Bascom Ventures and runs Towerview Ventures and has made more than 100 investments as a member of Alumni Ventures. These investments include: American Gene Technologies, SHINE Medical, Mission Bio, Axiom Space, Matchwell, and many others. Prior to joining AV, Greg was a highly accomplished executive with experience in corporate leadership, business development, startups, M&A, strategic planning, and more. He spent much of his career growing businesses in the electrical products, packaging, and chemical industries. Greg has a Bachelor of Science degree in Mechanical Engineering from the University of Wisconsin (’86) and an MBA from the Fuqua School of Business at Duke University (’91).
GUEST
Joe Schaeppi
CEO & Co-Founder at Solsten
Joe Schaeppi is Co-founder and CEO of Solsten, a startup helping companies create more engaging, livelier, and healthier digital experiences through the analysis of human psychology.
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