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One Startup To Know: Upland

Upland — an online property-trading game built on blockchain

Upland App
Written by

Jin Kim

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1 min

Welcome to One Startup to Know. This series examines some of AV’s most impactful and innovative portfolio companies that exemplify our investment ethos. This week, we’re showcasing Upland — an online property-trading game built for Web3. 

Inspired by the board game Monopoly, Upland’s blockchain infrastructure ensures true ownership for players (Uplanders), who can build dream homes, start virtual businesses, and earn in-game currency or U.S. dollars by selling their properties in a free and open marketplace.

Co-founder and Co-CEO Dirk Lueth is speaking to the 3 billion active gamers in the world (a 32% increase in the last seven years) by creating a unique business model that allows users to play, earn, and connect all in one place.

Watch our interview to learn how Upland is taking the Play-to-Earn model to the next level.

One Startup You Need to Know: Upland

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Upland is an online property-trading game built on blockchain that enables players to buy, sell, trade, and develop virtual real estate properties based on real-world addresses. Inspired by the board game Monopoly, Upland’s use of blockchain ensures true ownership for players (Uplanders), who can build dream homes, start virtual businesses, and earn in-game currency or U.S. dollars by selling their properties in a free and open marketplace. Click here to learn more.

Contact [email protected] for additional information. To see additional risk factors and investment considerations, visit av-funds.com/disclosures.

Written by

Jin Kim

Jin has worked at the intersection of innovation, investing, and business building for over 20 years. He was an executive at Raytheon Technologies, a private equity investor with Coller Capital, and started his career with the Boston Consulting Group.

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