One Startup to Know: Rwazi

In the dynamic landscape of emerging markets, particularly in regions like Africa, traditional offline channels often dominate retail sales, driven primarily by cash transactions. This inherent challenge makes sourcing accurate data a formidable task. However, the demand for this data is insatiable, as both local and international brands require it to comprehend market size, customer profiles, and purchasing power and to gain valuable insights into their competition.

Rwazi is on a mission to bridge this data gap by directly collecting market insights from consumers. They utilize a network of qualified mappers spread across 40+ countries in Africa and South Asia to collect data from their localities. With a vast network of over 50,000 consumers and an impressive clientele featuring 18 multinational brands and tracking over 200 diverse products, Rwazi is just beginning its transformative journey.

AV’s Seed Fund sponsored our investment in Rwazi’s $4 million seed round led by Bonfire Ventures, with participation from Newfund Capital. See below to learn how you can access exciting seed-stage opportunities like Rwazi with our Seed Fund.