Everyone Watches Women’s Sports

1. Visibility and Media Investments

Worth mentioning again, media outlets like the BBC and ESPN have increased their women’s sports coverage and promotion by 100% over the last decade. As a result, viewership has soared. Nielsen conducted an excellent study on the correlation between BBC’s broadcasting women’s soccer on primetime channels and UK viewership. The results are clear: the more accessible and visible women’s sports are, the higher the viewership.

This is also clear with the WNBA. 2023 was the most watched WNBA season, and Barclays hosted the largest crowd in WNBA history with a reported 17,143 attendees. Liberty Head Coach Sandy Brondello noted, “To see all of the attendance records from this past year’s WNBA Finals was remarkable. It is a true testament of how women’s sports can flourish when given the proper stage and spotlight, such as Barclays Center⁶.”

Increased Access to Women’s Soccer Drives Greater Viewership

SOURCE: “Women’s sports viewership on the rise,” Nielsen, July 2023.

2. Sports: The Anti-AI

As our world increasingly becomes dominated by AI and robotics, humans continue to create fundamentally human interactions and activities. Sports fit that bill. Yes, you can download any song, anytime, anywhere, but the excitement of attending a live Taylor Swift concert made her Eras Tour the largest on record. Stadiums and arenas will remain filled, and watching sports live will continue to be the preference.

3. Star Power and Storytelling

Athletes like Caitlin Clark in basketball and Coco Gauff in tennis have captivated audiences, turning casual viewers into loyal fans​. Some refer to this bump as the “Caitlin Clark effect,” as her performance as the top college scorer ever (in women’s and men’s college basketball) drew a record-breaking 10 million viewers, engaging new fans, celebrities, and basketball enthusiasts alike⁷.

4. Strategic Sponsorships and Partnerships

Brands are realizing the value of aligning with women’s sports. Sponsors of events like the Women’s World Cup report higher engagement and loyalty from consumers who appreciate their commitment to gender equality​. But this is about profits – sports is increasingly one of the areas where you can target young, affluent, and live.

Expanding Audiences

With younger demographics showing high interest, women’s sports are poised for long-term growth. For example, 36% of global viewers aged 16-29 expressed strong interest in watching the Women’s World Cup live​. And these audiences have buying power. After seeing WNBA sponsorships during a game, 44% of WNBA fans reported visiting a sponsor’s website, and 28% made a purchase — 5% to 10% higher than NBA fans⁹.

Undervalued Assets

Historically, the sports industry has overwhelmingly targeted male consumers, leaving half the market — women — largely untapped. This oversight represents a significant opportunity for growth. Women’s sports are cultivating a devoted fan base eager to engage with brands that align with their interests. The success of the Sabrina Ionescu Nike signature basketball shoe underscores this shift. As one of the first women’s basketball players to have a named shoe, Sabrina’s line not only sold out upon release but also became one of Nike’s top-selling basketball shoes — proving the immense demand for products tailored to this market^10.

Alignment With Trends

Women’s sports are experiencing unprecedented growth, making this an opportune time to invest. 2023 saw the inaugural season of the Professional Women’s Hockey League, signaling the expansion of professional opportunities for female athletes. In 2025, the NCAA Women’s Tournament will have a $15 million pot, set to grow to $20 million in 2026^11. The Olympic Games also made history by achieving gender parity among competitors for the first time^12. Additionally, women’s sports are breaking attendance records — most notably when over 92,000 fans watched the Nebraska Cornhuskers women’s volleyball team, the largest crowd ever for a women’s sports event^13. With new leagues emerging and audiences expanding, women’s sports not just on the rise but redefining the future of athletics¹⁴.

TOGETHXR: Founded by four iconic female athletes — Alex Morgan, Sue Bird, Chloe Kim, and Simone Manuel —TOGETHXR is more than a media company. It’s a platform for storytelling that amplifies the voices of women athletes. Focused on empowering the next generation, TOGETHXR produces compelling content across sports, culture, and activism, building an engaged audience that craves stories beyond the scoreboard. By championing narratives of strength and authenticity, TOGETHXR is creating a new blueprint for media in women’s sports.

League One Volleyball (LOVB): LOVB is on a mission to elevate volleyball in the U.S. by creating a holistic ecosystem that spans grassroots programs to professional leagues. Its pro league, launched in 2025, features Olympic-caliber athletes and a robust community-focused model. With a short yet impactful season, LOVB maximizes visibility while maintaining player flexibility. The league is building a passionate fan base by leveraging volleyball’s deep cultural roots and offering a premier experience for players and audiences alike​.

Unrival Basketball: As the first women’s professional basketball league with a vision to prioritize athletes’ well-being, Unrival Basketball is breaking new ground. Designed to complement existing basketball schedules, the league offers players greater opportunities for exposure, income, and development. Unrival Basketball emphasizes inclusivity, creativity, and competitive excellence, setting a new standard for women’s basketball globally.

Wild AI: Wild AI is revolutionizing sports science by focusing on female athletes’ unique physiology. The platform provides personalized training and performance insights tailored to women, addressing the gap in sports data that historically centers on male athletes. From professional players to weekend warriors, women are using Wild AI to optimize their performance while promoting health and well-being.

Just Women’s Sports: Just Women’s Sports is transforming how fans engage with women’s athletics by becoming the go-to media platform exclusively dedicated to covering women’s sports. From in-depth articles and exclusive interviews to podcasts and highlights, the platform provides comprehensive coverage that has been historically lacking in mainstream media. With a mission to elevate women athletes and their stories, Just Women’s Sports is attracting a growing audience of passionate fans and proving the commercial viability of focused sports media. By filling this critical gap, the company is setting new standards for visibility and engagement in women’s sports.