AVTV: Provenance

AVTV features Provenance, a platform that powers sustainable choices at checkout.

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Alumni Ventures

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1 min

Provenance is a blockchain-based data platform for consumer sustainability, validating and amplifying green credentials for e-commerce.

Jessi Baker, founder and CEO of Provenance, aims to empower consumers to make value-driven purchasing decisions by providing credible sustainability information on over 2 million products through their software platform. Born from frustration with unclear product impact, Provenance helps both shoppers and brands by validating sustainability claims and integrating this data into e-commerce platforms to facilitate more informed and ethical shopping choices.


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AV Funds Invested in Provenance: Allen Street Ventures, Expo Ventures, and the AV Seed Fund

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Contact [email protected] for additional information. To see additional risk factors and investment considerations, visit av-funds.com/disclosures.

These videos feature members of portfolio companies in which certain Alumni Ventures Funds have invested and may contain factual or forward-looking statements of such members. Neither AV nor any of its affiliated companies represents, warrants, or guarantees the accuracy or the completeness of the information. You agree not to rely on the information contained herein for any investment, business, or financial purpose.