Alumni Ventures Invests in Alison.ai to Revolutionize Creative Marketing

Founded by seasoned entrepreneurs Asaf Yanai and Koby Berkovich, Alison.ai addresses a critical pain point in the marketing industry: the inefficiency and high costs associated with A/B testing. With a mission to replace guesswork and intuition with precise data analysis, the company’s AI-powered platform scans and analyzes thousands of creative elements in video content, offering a granular level of marketing intelligence that traditional methods simply can’t offer.

Furthermore, Alison.ai provides in-depth competitor analysis and generative AI capabilities, empowering advertisers to optimize their existing ad creatives and generate new ones, ultimately maximizing their performance.

“We recognized that half of marketing budgets are often wasted because companies lack the visibility into which creative elements are truly driving performance,” said Yanai, who recently discussed Alison.ai on AV’s Tech Optimist podcast. “By integrating AI into every step of the creative process, we’re empowering marketers to make data-driven decisions that maximize their impact and reduce costs dramatically.”

Alison.ai’s technology has proven especially valuable in today’s fast-paced digital environment, where video is the dominant form of content across platforms such as Google, Facebook, and TikTok. By using AI to analyze up to 25,000 features within a single 30-second video, Alison.ai identifies the components that directly influence ROI.

“Asaf, Koby, and their team have developed an innovative solution to one of marketing’s most persistent challenges,” said AV Senior Principal Brook Stroud, who hosted the conversation with Yanai on AV’s Tech Optimist podcast. “Alison.ai’s ability to deliver significant cost savings while enhancing creative performance sets them apart in the industry, and we’re confident it will continue to resonate with major brands and enterprises.”