Alumni Ventures Backs Solsten to Revolutionize AI-Driven Psychological Insights

Co-founded in 2018 by CEO Joe Schaeppi and COO Bastian Bergmann, Solsten has developed Navigator, a groundbreaking platform that integrates deep psychological assessment into digital environments, offering companies unprecedented insight into consumer behavior. With the ability to analyze and interpret psychological traits from a massive database, Navigator enables businesses to tailor their products, marketing strategies, and customer interactions with precision.

Solsten has already made significant inroads in the gaming industry, partnering with top-tier companies like Activision and EA to enhance user experiences and drive growth.

“We’ve spent the last six years perfecting our technology in the gaming space, where we now have the largest psychological database of its kind in the world,” said Schaeppi, who recently discussed his company on AV’s Tech Optimist podcast. “We’re excited to expand our reach beyond gaming and help companies across all industries connect with their customers on a deeper level.”

The company’s recent progress includes the upcoming launch of the public version of Navigator, a tool that will allow businesses from various sectors to explore and utilize psychological data to refine their marketing, product development, and customer engagement strategies. This tool is expected to disrupt traditional market research methods, providing a more nuanced and accurate understanding of consumer needs and behaviors.

“Joe, Bastian, and the Solsten team have developed a truly unique approach to understanding customers on a deeper level,” said AV Managing Partner Greg Baker, who hosted the conversation with Schaeppi on AV’s Tech Optimist podcast. “The ability to fuse advanced AI with deep psychological understanding will enhance the customer experience and change how businesses connect with their audiences.”