Alumni Ventures Backs Illumix to Revolutionize Augmented Reality in Physical Spaces

Illumix’s proprietary technology is hardware-agnostic and designed to deliver high-quality, tailored experiences in any physical environment. The company’s enterprise-level AR platform empowers venues such as theme parks, music festivals, sports stadiums, and shopping malls to offer personalized, interactive experiences that engage audiences in novel and meaningful ways. Whether it’s helping guests find their seats at a stadium or enhancing a retail experience in a mall, Illumix’s solutions are built to scale and adapt to the needs of various industries.

“Our vision is to be the default operating system that creates intelligence and personalization in physical spaces,” said Founder and CEO Kirin Sinha, who recently discussed Illumix on AV’s Tech Optimist podcast. “We’re bringing the digital to the real world, helping our clients connect with the next generation of customers.”

With over 40 million app downloads and 400 million AR interactions powered through its platform, Illumix has already made significant strides in the industry. The company’s partnerships with top global brands showcase its ability to blend digital and physical experiences seamlessly, setting a new standard for guest engagement. As Illumix continues to scale, the company is focused on building strong partnerships with leaders in hospitality, sports, entertainment, and other sectors looking to enhance their physical spaces with digital innovation.

“We’re thrilled to support Illumix as they push the boundaries of what’s possible with AR technology,” said AV Managing Partner Laura (Bordewieck) Rippy, who hosted the conversation with Sinha on AV’s Tech Optimist podcast. “Kirin is a remarkable leader whose strategic vision and industry expertise are driving Illumix’s success in a challenging and dynamic field.”