Sports & Humans First Fund

FUND THESIS:

The next generation of iconic platforms won’t emerge from more screen time — they’ll be built through meaningful human participation. This fund invests in experiences and technologies that transform passive consumption into active belonging. As AI automates the predictable, we back the irreplaceable: companies that turn spectators into stakeholders, fans into founders, and individuals into communities. From participatory sports to tech-enhanced recreation, we fund the systems that make human connection scalable — because the future isn’t just virtual, it’s deeply human.

WHY NOW:

We’re at an inflection point where behavior, technology, and culture have converged. The rise of AI and digitized routines has created a powerful counterforce: growing demand for real-world, emotionally resonant experiences. At the same time, tech infrastructure now enables personalization, participation, and ownership at scale. This fund captures the shift toward experiential value — and the new market leaders emerging from it. As the world seeks connection over convenience, we’re backing the companies building what screens can’t simulate: shared moments, live meaning, and the future of belonging.